Table of contents
$139
Idea Generation
Wild spaces inspire.
Cai Lun standardised papermaking in the year 105 after watching bees and wasps building their hives.
Your inspiration might be more subtle, but time spent in wild places will help you have better ideas.
To be more creative, spend more time in nature.
Courtesy of Joel Stein - author of Idea Tactics.
Strategy
Finding purpose.
If you want to find out your organizations real purpose, as opposed to the nice-sounding purpose on your web site, just ask:
“What would truly be lost if we packed it all up and went home?”.
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Courtesy of Ben Mosior & David Holl — authors of Strategy Tactics.
Research
Be observant.
Building a product is easy. Building a product people want/need is hard. Observe real world human behaviour to understand this.
Are they Googling for it? Do they click that ad? What do they tell their friends? What questions do they ask about it?
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Courtesy of Tom Kerwin — author of Research Tactics.
UX Design
Psychology is paramount.
Understanding the psychology behind how users behave and interact with digital interfaces is the most valuable non-design skill a designer can have.
These psychological principles help you design products and experiences that are more intuitive and human-centred.
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Courtesy of Jon Yablonski - author of Laws of UX.
Leadership
Let knowledge flourish.
“For knowledge work to flourish, the workplace must be one where people feel able to share their knowledge! This means sharing concerns, questions, mistakes, and half-formed ideas.”
― Amy C. Edmondson
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Courtesy of Dave Cunningham - author of Design Team Tactics.
