Workshop
Flip the obvious
Brainstorming session running a bit stale?
Take the fundamental, seemingly undeniable truth about your business and flip it.
For example: When customers buy something at the store, they have to pay.
This could change to When customers buy something at the store, we have to pay them, which is the inspiration behind loyalty programmes.
Storytelling
A way in
Want to know a storytelling secret?
It won’t matter how great your email or talk is if its subject line or title isn’t grabbing people’s attention.
Try a hook that calls out the right audience and makes people want to know more - like the first sentence of this prompt!
Productivity
The enemy of progress
Are you being too precious with your projects?
Research shows that perfecting one thing over a long time can demotivate us in the long run. Instead, finish things fast and move on.
The act of completion will motivate you, and the time spent away from the work will help you review it more rigorously.
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