PPP #32: Are you a dictator?

PPP #32: Are you a dictator?
Pip’s Practical Prompts Newsletter
Sent by Charles Burdett


Make it simple but deep

The best stories are structurally simple but emotionally complex.

Don't be afraid to tell simple stories as long as you charge them with emotional depth.

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Be a leader, not a dictator

Don’t demand compliance.

Encourage commitment.

Compliance forces your team to work because they HAVE to.

Commitment makes your team work harder because they WANT to. 

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Get specific

No business can be everything to everyone.

Ask yourself:

• who is my target audience?

• which markets will I target?

• which marketing channels will I use?

Be prepared to make hard choices to define your path, cutting off potential opportunities. 

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