Do things that don’t make sense.
It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors.
Not everything that makes sense works, and not everything that works makes sense.
— Rory Sutherland, Alchemy
Don't lead. Facilitate.
It’s not facilitation if you’re trying to lead a group to a particular conclusion.
People can sense this, and your “workshop” will be worse off for it.
Start in the middle.
Avoid boring intros. Hook your audience. Throw them right into the action.
The Matrix begins with police surrounding Trinity at gunpoint.
Shawshank Redemption opens with Andy about to commit a murder.
Saving Private Ryan starts in the thick of the beach landings.