Table of contents
Design
Ego is not the enemy.
Humble teams can move fast and achieve great things.
A team of big egos can be even greater. They create tension which results in a kind of magic a team of humble people cannot.
Egos bring opinions. And opinionated products make a greater mark on the world.
Storytelling
Leave it out.
This is the secret to holding attention..
You already know the secret, but your brain wants me to tell you out loud.
OK, here it is: it’s keeping something close to your chest, and revealing it right at the last possible moment.
Just make sure it delivers.
Leadership
Own it.
If you’re in a leadership position the best two things you can possibly do are: to fuck up and own it, or choose the harder right even at the cost of personal expediency.
People notice.
— Dan Barkhuff
