What is the Pitch Perfect tactic?
Your pitch must answer two questions: what have you got that I need? And why should I trust you to deliver?
Maybe you're an entrepreneur pitching for investment. Maybe you're asking your boss to back a project. But maybe you're the tenth pitch they've heard that day.
You need at least one - maybe two - stories to bring your pitch to life and make it stick in their minds.
How to use Pitch Perfect
Write a topline version of your idea.
Very Basic Pitch - aka your "Elevator" pitch. But don't ever pitch to someone in the lift, that'd be weird.
- What's the problem you're solving for me?
- How do you solve it?
- Why should I trust you? (try the Innovator as Character tactic here)
Add some POPP to your Pitch. Set out your pitch like a story arc, accentuating the negative and positive stages for maximum drama.
- Problem: what needs fixing right now (negative)
- Opportunity: also available to us now (positive)
- Practical Steps: if we do this, it won't be easy (negative)
- Promise: but if we get it right, it will be great (positive)
You can keep POPP to four basic stages, or repeat the Practical Steps/Promise stages up to three times, but always take us on a rollercoaster ride.
🤔 Confused? Enlightened?
Let us know! We are still developing Storyteller Tactics. Drop us an email with your feedback. We reply to every single one.
- Charles & Steve.