Pitch Perfect

Pitch Perfect

What is the Pitch Perfect story tactic?

Convince me to back your idea. Show me: what have you got that I need? And why should I trust you to deliver?

Maybe you're an entrepreneur pitching for investment. Maybe you're asking your boss to back a project. But maybe you're the tenth pitch they've heard that day. You need at least one-maybe two-stories to bring your pitch to life and make it stick in their minds.

Tip: Use Audience Profile to prepare for your pitch.

How to use the Pitch Perfect story tactic

1. Write a top-line version of your idea. (Use What's It About if you can't do this in one sentence).

a. Very Basic Pitch---aka your "Elevator" pitch. But don't ever pitch to someone in the lift, that'd be weird.

    • What's the problem you're solving for me?
    • How do you solve it?
    • Why should I trust you? (try Trust Me, I'm an Expert here).

b. Add some POPP to your Pitch Set out your pitch like a story arc, accentuating the negative and positive stages for maximum drama.

Pitch Perfect chart

    • Problem: what needs fixing right now (negative)
    • Opportunity: also available to us now (positive)
    • Practical Steps: if we do this, it won't be easy (negative)
    • Promise: but if we get it right, it will be great (positive)

2. Use Show & Tell if you need to create a visual pitch document or presentation.

You might like these Storyteller Tactics

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Pitch Perfect is one of 54 storytelling recipe cards inside the Storyteller Tactics card deck.

Ditch dull presentations and tell great stories that influence and inspire your team, stakeholders and customers.