What is the Pitch Perfect story tactic?
Convince me to back your idea. Show me: what have you got that I need? And why should I trust you to deliver?
Maybe you're an entrepreneur pitching for investment. Maybe you're asking your boss to back a project. But maybe you're the tenth pitch they've heard that day. You need at least one-maybe two-stories to bring your pitch to life and make it stick in their minds.
Tip: Use Audience Profile to prepare for your pitch.
How to use the Pitch Perfect story tactic
1. Write a top-line version of your idea. (Use What's It About if you can't do this in one sentence).
a. Very Basic Pitch---aka your "Elevator" pitch. But don't ever pitch to someone in the lift, that'd be weird.
- What's the problem you're solving for me?
- How do you solve it?
- Why should I trust you? (try Trust Me, I'm an Expert here).
b. Add some POPP to your Pitch Set out your pitch like a story arc, accentuating the negative and positive stages for maximum drama.
- Problem: what needs fixing right now (negative)
- Opportunity: also available to us now (positive)
- Practical Steps: if we do this, it won't be easy (negative)
- Promise: but if we get it right, it will be great (positive)
2. Use Show & Tell if you need to create a visual pitch document or presentation.
You might like these Storyteller Tactics