Stories That Convince
What is the Stories that Convince story recipe?
Explain years of experience and hours of research to a non-expert audience. Get them to back your judgement.
It's annoying: you can have all the facts at your fingertips, but still people won't listen. Maybe it's your fault. Are you overloading your audience with data? Have you turned an exciting process of discovery into a dull spreadsheet? Do we know enough about you to trust your judgement?
How do you use the Stories that Convince story recipe?
Put your audience first. How many facts can you expect them to remember?
2. That's Funny
Share the excitement behind your own insights.
Handle your facts in a story-ish way.
Show us why we should trust you.
5. Hero & Guide
Put yourself in the story as the Expert Guide, helping us on our way.
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