Stories That Motivate
What is the Stories that Motivate story recipe?
Get people behind you. Persuade us to take a leap of faith and support your idea.
When you want things to change, you'll need to show us a plan: the details of your idea. But that's not enough. We also want to know what's driving you. After all, you're asking us to trust you, to follow you into the unknown.
How do you use the Stories that Motivate story recipe?
What are you trying to achieve?
Big picture stuff.
What's motivating you?
What might motivate us too?
What's stopping you?
What barriers must you overcome?
Reassure us about the risks you're asking us to take.
5. No Easy Way
Give us a realistic idea of the journey ahead.