Stories That Sell
What is the Stories that Sell story recipe?
Convince people that you can deliver. Stories work better than spreadsheets when it comes to building trust.
Selling is about so much more than price, quality or your "value proposition''. You can't sell without trust. Can we trust you to understand what we need? Can we trust you to deliver on the promise you're making about an uncertain future? Selling is a complex human process. Stories help you reach people and win them over.
How do you use the Stories that Sell story recipe?
Who is your audience? What kind of problems are you solving for them?
Show how you've helped someone they can relate to.
3. Social Proof
Look for trends, prototypes or testimonials that will strengthen your case.
Try an optimistic story structure, with your customer at its heart.
Boil it down to an elevator pitch.
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