What is the Story-ish Conversations story tactic?
Find the insights buried beneath everyday conversations with your colleagues, customers or users.
You don't need a captive audience or PowerPoint slides to tell a story. Make stories part of your daily conversation. Next time you feel a discussion or meeting is going nowhere, try to make it more story-ish by teasing out new information about people and change. What happens when you are the most story-ish person in the room?
Try this tactic after a session developing your Audience Profile.
How to use the Story-ish Conversations story tactic
Find the vivid moments you need to create a visual story:
That's an interesting idea, what might it look like in action?
Is there an example of how this has worked in the past?
Go deeper, with Movie Time
If the conversation is still vague and abstract, get right down into the who, what, where and when:
Where were you when this happened? Who else was there?
What happened next? And then?
Go deeper with Story Listening
Look for the emotion within the story:
What's the strongest feeling you remember from that time?
How did you feel in the beginning and by the end?
Go deeper with Emotional Dashboard
Find the inevitable conflicts that make a good story tick:
Who did you need to win over (or work around)?
How did you resolve this conflict?
Go deeper with Three Great Conflicts
Finally, all stories are about change and new information:
What happened that forced you to change?
When did you realise you'd found something new?
Go deeper with Five Ts
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