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The Dragon & The City

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The Dragon & The City card illustration

What is The Dragon & The City?

The Dragon & The City is a card from the Storyteller Tactics deck by Pip Decks.

There’s a dragon outside the city walls.

Your world is no longer safe. What should you do?

Escape: find a safer place to live.

Defend: strengthen the city walls.

Attack: take on the dragon before he gets stronger.

Each option has risks and rewards. Just like your project.

Try this version of a story after Three Great Conflicts tactic.

When to use The Dragon & The City

  • When a project lacks engagement or buy-in from stakeholders
  • Facing a strategic pivot or major decision point
  • Preparing for a high-stakes presentation or pitch
  • Needing to align a team around a common vision
  • Launching a new product or service that requires market excitement

How to use The Dragon & The City

You need to get people excited about your work. Turn your project goals into an epic story about a City (the status quo, safe but limited) and a Dragon (threatening but full of potential).

  1. What is your City?
    • What is good and valuable in the status quo?
    • What is wrong, unfair or wasteful?
    • Who’s in charge? Who do you need to persuade to act?
  2. What is your Dragon?
    • Where is the threat coming from?
    • How has it been allowed to get this bad?
    • Is there an opportunity here? (Dragons hoard gold!)
  3. Escape
    • Where would you go?
    • What should you take with you?
    • What’s the cost of abandoning the city?
  4. Defend
    • What is worth defending in the old city?
    • How can you strengthen your walls?
    • Walls protect, but they also restrict. What’s the cost of staying put?
  5. Attack
    • What’s your best line of attack?
    • What are your chances of winning?
    • What’s the reward and is it worth the risk?

Use What’s It About? to bring your Dragon story into the real world.

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Three Great Conflicts

Show how your work helps people with life’s great battles. Conflict drives your story forward, because we want to know how it resolves.

What’s It About?

Me: “So what are you working on?” You: “Umm... well... er...” Don’t be that person.

Good & Evil

Tap into strong feelings of right and wrong in your audience. Bring a moral conflict into your story.

Order & Chaos

Show how your project can impose order on a chaotic mess, or disrupt a system that’s too rigid.

Universal Stories

Build your story on solid foundations. Use elements that everyone will recognise.

Cut To The Chase

Oh no, you’re losing your audience! Their minds are wandering. Quick, get their attention back on you.

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