1 YR GUARANTEE10x ROI or your money back

Innovation Tactics

Ditch the guesswork. Make things people want.
Decades of experience distilled into a practical toolkit of prompts, methods and exercises that guide you through the messy process of bringing new ideas to market.

✅  Find product-market fit, fast
✅  Invest in new products with confidence
✅  Remove guesswork from your product strategy


Meet Innovation Tactics by Tom Kerwin. A super high-quality premium card deck of 54 innovation techniques, frameworks and exercises. Each tactic helps you carve out a robust strategy to help your business innovate and bring new products to market. Curated from timeless techniques and new innovative methods, the Innovation Strategy System helps you get to the right tactic, fast.

Innovation Tactics comes with access to The Vault (launching August) which contains hours of video tutorials, templates and guides. Whilst the cards give you the what, the companion videos show you how and why.

Attention to every detail
- 56 x Innovation Tactics cards
- 3.5” x 5.75” card size
- 400gsm premium matte finish
- Heavy duty UV spot finish card box


Get the Innovation & Strategy Tactics bundle

Save when you pre-order the two new Pip Decks together

You’ll have an unfair advantage when you combine your innovation efforts with time tested strategy techniques.

Innovation Tactics is tried and tested by our Beta Testers

It helped me really put the whole “let's deliver something in two hours to see if there is value here” into practice.

Michele Mazzucco, Snr Designer @ Portchain
Innovation Tactics Beta Tester

Pip Decks is trusted by elite organisations

Over 100,000+ professionals love Pip Decks

The right tactic at the right time.

You’ll always choose the right tactic with the Innovation Strategy System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help when you aren’t sure where to begin, or to get unstuck if you feel lost.

Clear step-by-step instructions.

Each exercise fits on the back of a card, so you can get started without reading someone's life story.

The jargon-free instructions are easy to follow, for novices and experts alike.

Never get stuck.

You've just finished a tactic and now you’re wondering “what next?”

Like a choose-your-own-adventure, each card points to another - and recipe cards give you a sequence of tactics to try.

Innovation techniques that actually work

“If you're trying to make something that hasn't been made before, think of Innovation Tactics as a set of power-ups to use when the team feels stuck. It's not magical - you have to do the work! - but if your currency is learning, these approaches will maximize your insight ROI!”

Masha Krol, CEO @ Glowstick
Innovation Tactics Beta Tester

Timeless wisdom, distilled.

The tactics are designed to stand the test of time, because they are sourced and excavated from unchanging age-old wisdom.

A simple, repeatable process.

Each deck contains a Strategy System that helps you through the process that gets consistent results.

The power of physical.

Pip Decks are designed so that their physical qualities reflect the power of their contents.

It’s weighty. It’s big. It's smooth to touch. No detail has been overlooked.

Your secret weapon: The Vault

The Vault gives you access to our library of video tutorials and templates.

It’s like the cooking show for the recipe book. The videos from Tom Kerwin - the Innovation Tactics - show you exactly how to put the tactics into action, with hidden tips and tricks.

Plus, there are templates for every tactic - so you can get started fast.

Authored by Tom Kerwin.

Tom conducted his first user research session in 1999 and has been obsessed ever since with designing, building and launching digital products. He’s coached teams in research methods, discovery habits, A/B testing and design decision-making.

He's spent the past 18 months distilling everything he knows into Innovation Tactics, which is for you if:

• you work with a team to bring something new and uncertain into the world.

• you are tired of circular debates about imaginary customers.

• you want to research but struggle to get buy-in.

• you don't quite know where to start or how to turn research into actionable insights that make a difference.

Story Bank

Get 10x ROI, or your money back.

If after 12 months you haven't got 10x the value back you paid for, we'll refund you in full. No questions asked.

Get Innovation Tactics

and get clarity on your next product.

Decades of innovation experience at your fingertips, distilled into a practical, beautiful toolkit.

Reserve yours now

Frequently Asked Questions

When will my pre-order of Innovation Tactics (Physical Deck) ship?

The digital version of Innovation Tactics (Physical Deck) is emailed right after checkout. The physical deck will ship out from the 20th of July 2023.

Do you ship to my country?

We ship to the US, Canada, UK, Australia, New Zealand, and Europe.

You’re based in the UK - will there be customs charges on my order?

We have fulfilment centres in the US, UK and Europe. So if you are ordering within these zones - there is no customs charge. If you’re ordering outside of these zones (e.g. Canada) - customs charges may apply.

Do you do discounts for non-profits / educational institutions / students?

Yes! Get in touch at sales@pipdecks.com with your credentials (non-profit status or student ID) and we will arrange a discount for you.

Do you really have a 10x return on investment gurantee?

Yup. If within a year you have used the cards and video tutorials to a reasonable degree and you haven’t found the outcomes from using them are worth at least 10x what you paid, we’ll refund you in full - and you can keep the deck.

Can I get a VAT invoice?

Totally! You can provide your VAT number at checkout. And after making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that includes your company information and VAT.

Will the Digital Cards work in the software I use?

The Digital Cards are compatible with: Miro, MURAL, FigJam, PowerPoint, Jamboard, Whiteboard. Pretty much any software that allows you to play images. The Pip Deck comes in three formats: The super-premium physical deck. A lightweight PDF. And JPG images of the front and back of each card. The images are organised in folders inside a .ZIP file so you can easily navigate to the right card.

Can I upgrade to the Physical Deck package later?

Of course! Shoot us an email at support@pipdecks.com and we’ll sort you out.

What if I decide it’s not for me?

No problem at all! Email us at support@pipdecks.com within 100 days and we’ll refund you in full, no questions asked.

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