Real expertise. Instant action.

Card decks with clear, practical guides for marketing, strategy and leadership - distilled from real-world experience.

Since 2019, Pip Decks® has guided over 200,000 people, from solo founders to teams inside Fortune 500s.

Behind every card deck are practitioners with decades of experience. They distill years of trial, error and success into tactics that work. Crafted by people, never by AI.

Each deck takes years to research, write and refine. Every card is tested with real teams before it is printed.

We release only one or two a year because they are made like handmade furniture. Built slowly to last your whole career.

And there's more than just cards - each deck comes with in-depth tutorials, templates and a companion app to help you put every tactic into action.

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Over 200,000 sold worldwide

Let us show you how serious we are…

We flew from the UK to LA to make this film, because Pip deserves a Hollywood debut.

What are Pip Decks®? ►

What makes Pip Decks® different

Timeless tactics, curated by experts
Connected in an easy-to-follow system
Distilled real world experience
Concise step-by-step instructions
Premium super-high-quality finish

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Whatever the challenge, there’s a Pip Deck® for it.

Need to win a client, lead your team, or spark fresh ideas? Pip Decks give you step-by-step tactics you can put to work right away.

Each deck is written by practitioners with decades of experience and tested with real teams. Explore the collection and find the one that fits your next challenge.

Take the Pip Deck® Finder Quiz

The right tactic at the right time.

Every Pip Deck® has a simple set of questions that finds you the most useful category of tactics.

It’s the perfect tool for when you aren’t sure where to begin, or to get unstuck if you feel lost in the middle of a project.

No jargon. Just action.

No long-winded walls of text. Just the clear step-by-step instructions you need.

The jargon-free instructions are easy to follow, for novices and experts alike.

Never get stuck again.

You've just finished a tactic, but what next? The answer is on the bottom of each card.

Like a choose-your-own-adventure, it points to suggested tactics to run before and after - so you never get stuck.

“This pitch won us a $2.5 million account, all from one card.”

Sheryl Brown has worked in marketing for more than 20 years. Facing tough competition in a new business pitch, she used the Hero & Guide card from Storyteller Tactics to shift the focus from her agency to the client. The panel leaned in, engaged, and remembered the story. In this video, Sheryl explains how she approached the pitch and why Pip Decks has become her go-to toolbox for every project.

Watch Sheryl's story