Users think they want more information and choices but actually feel overwhelmed when it's presented to them.
Great UX design knows this and only utilises the necessary information.
Get outside the box
Got a difficult design problem?
You need an outside perspective.
Grab a bunch of people from different departments and host an Idea Storm.
This will get you lots of ideas in a short space of time while broadening the perspective beyond the design team.
Storytelling in Design
Stories are more persuasive than data
Many designers, managers and engineers believe that their users are rational beings...
Humans are drawn to stories, not data.
Turn boring statistics into powerful stories with frameworks like Voyage & Return.