Drive Stories

Drive Stories

What is the Drive Stories story tactic?

Why do you work? For the money, yes. But what really drives you? These stories build a better team culture.

If you want innovation you need inner motivation. Let's face it: change means a lot of hard work for an uncertain reward. Money by itself won't motivate you--or your team-if you feel frustrated, bored or uninspired. So, find stories that show a different way of working: with autonomy, mastery and purpose.

How to use the Drive Stories story tactic

Explore your team's positive and negative experiences of working with autonomy, mastery and purpose.

  1. Autonomy: a sense that you have control over the way you work. e.g.: the time and place you work, the tools you use, the people you work with or the direction you follow. This can give you "how we work together" stories.

    • Positive: "Here's a moment when I felt I had enough autonomy: ... Here's what happened ... Here's how it felt ..

    • Negative: "Here's a moment when I didn't have enough autonomy: ... Here's what happened ... Here's how it felt ... "

  2. Mastery: a sense that your skills are steadily improving. This can give you "how we grow" stories.

    • Positive: "Here's a moment when I felt I'd mastered the skills I need: ... Here's what happened ... Here's how it felt ... "

    • Negative: "Here's a moment when I didn't have the skills I needed: ... Here's what happened ... Here's how it felt ... "

  3. Purpose: a sense that you are doing worthwhile work, serving a greater good. This can give you "why we do it" stories.

    • Positive: "Here's a moment when I could see how my work contributes to a greater good ... Here's what happened ... Here's how it felt ... "

    • Negative: "Here's a moment when I couldn't see the bigger picture ... Here's what happened ... Here's how it felt ... "

You can develop these experiences into teachable stories by using Cut to the Chase or Five Ts.

Credit: D.Pink, Drive.

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