From discovery, to prototype, to launch.

Innovation Tactics helps you discover the difference between products that nobody wants and The Next Big Thing.

“Like a cheat-code for product strategy”

You want to validate your idea

But all the market research books you're looking into are dizzying.

Get clarity with Innovation Tactics

Demistify what makes an idea great and useful.

Launch on easy mode

Find the idea worth your time and develop it on easy mode.

What you get with Innovation Tactics

(The Complete Package)

1. A premium card deck: learn without distractions.

54 action-packed tactics that teach you how to develop a product or service people will pay for and love.

The Vault: video masterclasses to deepen your understanding.

Each tactic includes a in-depth tutorial from legendary product designer Tom Kerwin, who guides you through the innovation process at your convenience.

3. Digital templates: innovate the right way.

Each tactic is accompanied by a digital template so that you can collaborate with your team.

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4. Community access: grow your skills with 15,000+ active members

Our thriving online community has members from across the globe sharing tips and tricks for getting the most out of your Pip Decks. Plus, live events, authors Q&As and more.

The ‘Time Machine’ from Innovation Tactics changed how we talk about risks. It’s a far superior approach than any other I’ve tried. The toolkit aligns our team on where to focus and how to address potential pitfalls.

Jan Rezac
CEO @ House of Rezac

Over 100,000 happy Pip Decks customers across the world.

Get 10x ROI or your money back
We know how much of a game-changer Pip Decks® can be. After purchasing, if you haven't got at least 10x the value back you paid within 12 months, we’ll refund you in full. No questions asked.
Read our returns policy. T&Cs apply.

“Game-changer in how we approach design & innovation.” — Michele M.

4.8/5(537) total rating

“Innovation Tactics is more than just a guide; it’s a practical toolset that fosters outcome-driven thinking. ”

  • Adopt a tried and tested process
  • Align teams on product strategy
  • Launch products with confidence
Buy now