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Simple Sales Stories
Table of contents
What is Simple Sales Stories?
Simple Sales Stories is a card from the Storyteller Tactics deck by Pip Decks.
“Someone like you buys this product.” Or... “Someone you like buys this product.” These simple stories work because we’re constantly monitoring other people, looking for wisdom in the crowd. Plus, other people are acting as beta-testers of new products, lowering the risk for us.
Try this tactic after developing an Audience Profile and alongside Social Proof.
When to use Simple Sales Stories
- Launching a new product or service
- Entering a new market
- Facing skepticism from potential customers
- Needing to differentiate from competitors
- Building credibility and trust with a new audience
- Addressing customer objections
- Re-engaging lapsed customers
How to use Simple Sales Stories
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“Someone like you buys this product.”
Moral of the story: “we’ve solved their problem, we can solve yours too.”
- Who are we trying to sell to?
- Who have we already helped who is like them? If not a similar customer, what about a similar sector or market? Maybe we’ve solved a similar problem.
- Which previous customers can we ask for a testimonial?
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“Someone you like buys this product.”
Moral of the story: “you value this person’s opinion. They trust us. Maybe you should too.”
- Who are we trying to sell to?
- Who are they influenced by?
- Why do those people trust us? (Check out Trust Me, I’m An Expert)
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Old, Regular and Tricky Customers
Moral of the story: “these guys like us, we must be doing something right”.
- Old customer: “we sold one to this guy 10 years ago, and it still works.”
- Regular customer: “she bought one, then came back for more.”
- Tricky customer: “they complained, but we put it right.”
Now, develop a sales story presentation with No Easy Way or Pitch Perfect.
