How to get your customers' own brains to close sales for you
Set the stage for a sales story and watch your customers' brains fill in the gaps.
Storytelling
10 ways to use storytelling to improve your pitch (with examples)
Stories are powerful tools for pitches.
Finding archetypes in the wild
Twelve new characters have burst onto the Storyteller Tactics scene. But what does an archetype look like in action? Follow me as we hunt down real examples of archetypes being used by brands you know and love.
Case study: Using Archetypes and AI to build a brand
Discover how Frances used ChatGPT and Archetypes to cut down the hard work involved in relaunching a brand.
How to use Archetypes to create content
Archetypes give your business a personality. Think of them as descriptive shortcuts - and you can pick one up and use it right now.
How to write a company profile
How to write an 'About Us' that says all the right things.
How to answer the ‘tell me about yourself’ interview question
Tell the story of you with conviction in your next interview.
Beyond the STARs - how to tell stellar stories in your next job interview
Tired of the STAR formula for answering interview questions? Give it a radical twist with these tactics.
Answer this question, become a better storyteller
Think visually if you want us to "see" what you mean.
Show & Tell (live session)
Learn to balance what you show people with what you tell them to keep the audience's attention firmly on you.
Rags to Riches (live session)
People love a good rags-to-riches story. Find out if you're Cinderella - or the Fairy Godmother.
Presentation styles: the secret of choosing the right style for you
Choose a presentation style that will have your audience captivated right from the start.