Why stories are more powerful than facts
Stop overwhelming your audience with facts and start focusing on the small details
Storytelling
How Storyteller Tactics transformed a Real Estate marketer’s business
Discover how Bryan Driscoll transformed his real estate marketing business using three powerful storytelling techniques. This case study reveals how Storyteller Tactics helped him create clearer messaging, build deeper trust with clients, and even improve his business operations through the...
Transform boring presentations: The storytelling secrets that captivate any audience
"I need to present our quarterly data next week, and I'm already dreading the glazed-over eyes and subtle phone-checking that always happens five minutes in."
How to get your customers' own brains to close sales for you
Set the stage for a sales story and watch your customers' brains fill in the gaps.
10 ways to use storytelling to improve your pitch (with examples)
Stories are powerful tools for pitches.
Finding archetypes in the wild
Twelve new characters have burst onto the Storyteller Tactics scene. But what does an archetype look like in action? Follow me as we hunt down real examples of archetypes being used by brands you know and love.
Case study: Using Archetypes and AI to build a brand
Discover how Frances used ChatGPT and Archetypes to cut down the hard work involved in relaunching a brand.
How to use Archetypes to create content
Archetypes give your business a personality. Think of them as descriptive shortcuts - and you can pick one up and use it right now.
How to write a company profile
How to write an 'About Us' that says all the right things.
How to answer the ‘tell me about yourself’ interview question
Tell the story of you with conviction in your next interview.
Beyond the STARs - how to tell stellar stories in your next job interview
Tired of the STAR formula for answering interview questions? Give it a radical twist with these tactics.
Answer this question, become a better storyteller
Think visually if you want us to "see" what you mean.