Why do we throw coins in a fountain?
Why throw coins in a fountain? For good luck, obviously. We've all done it. But here's a funny thing...
Storytelling
The best Storyteller Tactic we never published
Storyboard your way through a presentation.
Episode 17: Once Upon a Time in Manchester (Part 3)
A storyteller, struggling to teach innovation. And an innovator, struggling to find his story ...
Then, one day, a message: “Hey Steve. I’ve got a proposition for you. Free to chat?”
Tactics: TRUE Stories, Pitch Perfect.
Episode 16: Niamh’s Pride and Fall
The penny finally dropped in Nan’s back garden. Niamh and her Dad stood there, watching Tony the estate agent hacking brambles and weeds with a spade. Slowly he reveals a low concrete slab, covered in moss and cracked with age. ...
Episode 12: The Secret Life of Zanussi Cumberbatch
Orson always wanted to be a writer. He had a photo of Hemingway on the desk in his student bedroom. Two years out of uni, Orson got a job that paid him to write: as a content writer for a web...
Episode 10: “What’s wrong with a bit of Trolley Judging?”
Rachel is in the zone.
Deep in databases and reports, click through rates and eyeball tracking, consumer trends and competitor analysis. She looks up from her laptop, it’s 3.40pm. Where has Sunday gone?
Tactics: Shock of the Old, Universal Stories.
Episode 9: "Do we know that?..."
If Rachel had a catchphrase, it would be “Do we know that?” Followed by a pause, into which she mentally inserts “Or are you just making a massive assumption?” Colleagues joke it’ll be carved on her tombstone: “Here lies Rachel Downes…...
Episode 8: Once upon a time in Manchester (Part 2)
He's checking his phone. He’s actually checking his phone! While I’m presenting. Shit, shit, shit.
Tactics: Rolls Royce Moment, That's Funny.
Episode 6: There's Treasure in The Dark
The row with Finance has escalated. More people CC’d in, more chaotic cat-herding for Ravi to manage.
Tactics: Man in a Hole, Circle of Life.
Episode 4: Landscape Gardener vs Cowboy Builder
Design is like gardening. There aren’t any quick fixes. You can’t just throw seeds on the soil, walk away and expect a beautiful garden to emerge overnight.
Tactics: Metaphor Engine, Thoughtful Mistakes.
Episode 3: The Frowning User
Twenty minutes into the second remote test. Ellie is guiding Aziz, a regular investor, through a beta chatbot. Cassie is watching, scribbling notes.
Tactics: Abstraction, Stupid Questions.
Episode 2: Just make it look nice!
Cassie logs off the Zoom call, shaking her head in disbelief. Seriously? “Just make it look nice”?
Tactics: Emotional Dashboard, Trust Me I'm an Expert.