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The value proposition statement. That Holy Grail of business and marketing speak. The key element of your project… that somehow gets left until last. We’ve put together an all-encompassing guide to getting it done.
Group work. It can be so rewarding. Group decision making however, is not always easy. Here are some neat tricks to help you prioritise ideas or problems to help make a decision as a group.
Identifying where you stand out in a crowd is fundamental to your branding and brand strategy process. Let’s be honest, you’re not going to be the only company in your space, and sometimes it’s easier to put your head in...
These are the most valuable workshops you can repeatedly run with any team, in any context. You can even use them on your own - if you do find yourself literally stranded on an island!
The word “process” has long been liable to give me a nasty psychic itch; neat step-by-step diagrams haunt my dreariest nightmares. We all know reality is messier than that, right?
Over the years, I have faced countless questions about that underlying confidence required to do what I do. It is a challenge - how do you get to the point where you feel able to step over that line onto...
Running workshops is a performing art. It’s not just about preparing material - although that is important of course - but preparing yourself for a good performance.