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Team Modelling
Table of contents
What is Team Modelling?
Team Modelling is a card from the Team Tactics deck by Pip Decks.
Your team has spent weeks designing a new product page, while the engineering team has been busy increasing performance (by removing features). The fresh design you want will now cost way too much to develop. If only your teams were set up to collaborate from the start!
Run Top Tasks beforehand and follow with Team Circles to support collaboration.
When to use Team Modelling
- Misalignment between product development and customer needs
- Siloed teams leading to inefficient processes
- High development costs due to lack of early collaboration
- Customer complaints about product usability
- Delayed product launches due to team miscommunication
How to use Team Modelling
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Look at your end users’ and team’s Top Tasks.
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Discuss and Theme Sort the tasks according to the type of person that is involved. For example, a user searching for a product could be a ‘buyer’. Somebody adding a product to the site could be a ‘seller’.
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Map each task to the ‘experience’ it affects, like so:
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Review your map and iterate until you have every customer journey covered.
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Use the user experience types (Buyer, Seller, etc.) to form Team Circles, so that everyone involved in a task can share their input, before it’s too late.
Tip: look for projects/areas that encourage cross-discipline collaboration like design system work (designer, developers, content designers, user researchers). This helps break down silos.
