Team Vision

Create a shared vision to inspire and give high-level guidance to your teams.

Table of contents

What is Team Vision?

Team Vision is a card from the Team Tactics deck by Pip Decks.

People don’t buy what you do, they buy why you do it. Your vision should be what makes your team want to get out of bed in the morning.

“The vision is a stake in the sand with a giant flag on it, big enough for everyone on the team to see and march towards.”, Jared Spool

Think about the impact that your team’s work will have on your customers’ lives in 12 months’ time. Individually, answer these questions:
- By choosing our product/service, our users (customer type) will have the ability to... (the change)
  
  How will their lives have changed? What will they be able to do that they can’t do now?
- If we achieve the above, how will our users feel? (emotion)
  
  For example, proud, happy, stress free or satisfied.
Theme Sort your answers and discuss the themes.
You should now have the ingredients to write a Team Vision. Use your elements of emotion, people, and the change to build your vision. For example, Team Tactics could be:

We bring confidence (emotion) to leaders (people) by creating autonomous, fulfilled and motivated teams (the change).

Now say it out loud: does it sound awkward? Revise it. Memorable? Good. Like a person would say in a conversation? Perfect.
Align your Team Vision with your strategy, objectives and principles using Decision Stack.

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