Episode 6: There's Treasure in The Dark
The row with Finance has escalated. More people CC’d in, more chaotic cat-herding for Ravi to manage.
Tactics: Man in a Hole, Circle of Life.
Storytelling
Episode 5: Herding cats, in the fog, on a deadline.
“What did you CC them into that for?” Emma’s voice is rising. Ravi has messed up. “I thought they all knew,” Ravi says.
Tactics: Three Whos, Three Great Conflicts.
Episode 4: Landscape Gardener vs Cowboy Builder
Design is like gardening. There aren’t any quick fixes. You can’t just throw seeds on the soil, walk away and expect a beautiful garden to emerge overnight.
Tactics: Metaphor Engine, Thoughtful Mistakes.
Episode 3: The Frowning User
Twenty minutes into the second remote test. Ellie is guiding Aziz, a regular investor, through a beta chatbot. Cassie is watching, scribbling notes.
Tactics: Abstraction, Stupid Questions.
Episode 2: Just make it look nice!
Cassie logs off the Zoom call, shaking her head in disbelief. Seriously? “Just make it look nice”?
Tactics: Emotional Dashboard, Trust Me I'm an Expert.
Episode 1: Once upon a time in Manchester
My mouth went dry. My clever networking ploy was turning to dust. I kept the conversation going, made pleasant noises, but my heart was sinking. What a disaster.
Tactics: Downfall, Three Ts.
The Incredible Secret to Why We Buy Things (Spoiler: it's Stories!)
What you buy: Workshop prompts on card. But we don't purchase things just for their function. So what is the real reason people buy?