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Start With Why
Table of contents
What is Start With Why?
Start With Why is a card from the Team Tactics deck by Pip Decks.
How are you driving people to take action? Are you inspiring them, or are you manipulating them? Are they doing it because they want to do it, or are they doing it because they fear what may happen if they don’t?
“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.”, Simon Sinek
Try Get Buy-In if there’s resistance. Afterwards, use Agile Comms and Lean Presentations to communicate your team’s ‘why’.
When to use Start With Why
- Lack of team motivation and engagement
- Misalignment between company goals and team actions
- High employee turnover due to unclear company vision
- Difficulty in communicating the company's value proposition
- Struggling to differentiate in a competitive market
How to use Start With Why
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Draw three concentric circles and label them; What, How and Why.
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As a group, discuss: why does your product, service or team exist? For example:
Uber: transportation as reliable as running water, everywhere for everyone.
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Individually write down your ‘whys’. Use Theme Sort to group similar answers.
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Discuss the themes. Use Private Vote to decide.
Prompts: where did the ‘whys’ come from? Are they really the reason why we exist?
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Together, fill in the How and What of the Why. For How, explain how something is different or better.
Uber: we provide affordable, safe and reliable transport that creates a dependable income for drivers.
For What, describe the products or services your company sells or the job function.
Uber: we provide a great Taxi service.
Tip: use Bring Alignment to connect the dots between what you do and your new found ‘why’.
