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Team Values
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What is Team Values?
Team Values is a card from the Team Tactics deck by Pip Decks.
Starbucks focussed their values around spaces with comfortable chairs, power outlets and tables at which people can work. The coffee was incidental. Find the values your team really works to, and the rest will fall into place.
Afterwards, use Team Charter to share the who, the why and the what of your team.
When to use Team Values
- Rapid team growth leading to cultural misalignment
- High employee turnover indicating dissatisfaction
- Lack of clear direction or purpose within the team
- Desire to improve team autonomy and motivation
- Need to differentiate team culture from competitors
- Challenges in maintaining consistent team performance
- Initiating a new project or strategic pivot
How to use Team Values
- As a group, discuss the following questions, then spend 10 minutes individually answering them:
- What values will help us to go further? (E.g., our passion to get to the root of our users’ problem has led to great products.)
- What values do people show that inspire you the most in our team? (E.g., being brave and saying no has helped us to focus.)
- How are we different from other teams? (E.g., we are curious about how everything works.)
- Use Theme Sort to group the answers by values. Then Private Vote to decide the values you’d like to keep.
- Create a grid with your value names and answers along the top, and participant names down the side.
- Ask your team to write a summary for each value in their row. Use prompts from Write In Plain English. For example, for the value ‘Customer focussed’: focus on the user and all else will follow.
- Use Private Vote to choose your new values.
- Use Lean Presentation or Agile Comms to share widely. Review the values every few months by doing a Retro.






