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Goal, Signal, Metric
Table of contents
What is Goal, Signal, Metric?
Goal, Signal, Metric is a card from the Team Tactics deck by Pip Decks.
Show people how their work is contributing to the team’s goals, and the value they have.
“If you can’t measure it, you can’t improve it.”, Peter Drucker
Before, use Team Strategy to define a goal.
When to use Goal, Signal, Metric
- Team lacks clarity on their contribution to company goals
- Difficulty in measuring team performance
- Need to improve team motivation and autonomy
- Scaling business requires clear goal alignment
- Frequent misalignment between team efforts and organizational objectives
- Desire to reduce micromanagement by providing clear metrics
- New leaders need a framework for managing team performance
How to use Goal, Signal, Metric
Prepare by looking at what your company currently measures. Use Get Buy-In to work out who measures what, how they do it, and why.
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Write down your goal for everyone to see (use Team Strategy if you haven’t set a clear team goal).
For example: improve accessibility of our product page.
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Discuss which signals would show that you are going in the right direction. Write them down, Theme Sort and Private Vote. For example:
People with various access needs in usability sessions can buy our products.
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Consider your goals and signals: what metrics could you set that would show you’ve reached your goal? For example:
Product page conversion rate increases by 10%.
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Keep track of your goals, signals and metrics over time; share them for the entire team to see.
Tip: share results regularly and widely using Agile Comms, Lean Presentations and Lean Updates.
