What is the Design Maturity card?
Understand what your team’s design maturity level is today, and where you want to go in the short and long-term.
Research shows the best design performers increase their revenue and shareholder returns at nearly twice the rate of their industry counterparts. Remember that the people aren’t being assessed for maturity; the organisation is.
How to use the Design Maturity card
Identify which of the four stages your team is at and try the suggested tactics to help you level-up to the next stage. Be sure to Get Buy In from the people who can help or hinder you.
Stage 1: non-design
Things are produced by people who aren’t experienced designers.
• Show real people using the service or product. Use Lean Presentation to tell the story.
• Use Research Questions to assess their current understanding of design.
• Build Psychological Safety within your immediate team.
Stage 2: design as styling
Design is about aesthetic. It is given to a designer to make something look nice at the end.
• Run Become Dependable to help set up the teams ways of working.
Stage 3: design as process
Solutions are driven by customer-centric problems and collaboration from multiple teams.
• Be intentional with where the team are going by running a
Bring Alignment session.
Stage 4: design as strategy
Design is embraced and plays a part in shaping the overall business concept and future vision of the company.
• Show Impact and work in the open using Agile Comms.