PPP #14: Chasing trends, offering practical benefits, a quick ethics test.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Design Be aware of trends but never chase them. Yes, staying up to date with the latest design trends in your industry is important. BUT this should not be at the expense of your...

PPP #13: Seek inspiration, a simple pitch, no bizspeak.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Design Seek inspiration, reject imitation. Imitation might be flattering, but it leads to dull and overused designs.Don’t imitate — analyse! What is it about the design that has inspired you? Once you figure that...

PPP #12: Context, stat stories, problem seeds.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Design Context is king. You could have created the best design ever, but it will never be approved if you can’t explain your design choices and the problem it’s solving.. You need context. What...

PPP #11: a UX secret, “The Best” Myth, Iterative Strategy.

Here is this week’s Pip’s Practical Prompts brought to you by Tom Kerwin, author of the upcoming Pip Deck: Research Tactics. Design A secret of UX design is this quote: “Remember: when people tell you something's wrong or doesn't...

PPP #10: Do things on purpose, success paradox, abandon goals.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Strategy Strategy is doing things on purpose. If you are doing something and you don’t know why (i.e. copying what others are doing), it’s likely you aren't following a strategy. Next time you...

PPP #9: Being illogical wins, bad workshops, start in the middle.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Design Do things that don’t make sense. It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly...

PPP #8: Ego, secrets, owning it.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Design Ego is not the enemy. Humble teams can move fast and achieve great things. A team of big egos can be even greater. They create tension which results in a kind of magic...

PPP #7: Rule of threes, invisible design, assume good.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Storytelling Remember, remember, remember. How to make anyone remember anything: The Rule of Threes Little pigs, wise men and magic wishes all come in threes. Why? We can't hold many ideas in our heads...

PPP #6: 50,000-ft view. Wrong jungle. Team Tools.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Leadership Stay out of the details. If you have the 50,000-ft view of 10 different problems, it's best to stay at that level rather than going into the minutiae. Great leadership is surrounding yourself...

PPP #5: Get specific. Hero, obstacle, goal. Set expectations.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Design Design for one person in mind. When you design for everyone, you design for no one. There’s no such thing as the average person. When you get specific, design decisions become 100x easier....

PPP #4: Aesthetics, tension, and Rudolph.

Pip’s Practical Prompts Newsletter Sent by Charles Burdett Design Spend the time to make it look good. We place higher value on things that are aesthetically pleasing. Not only that, but we believe they’ll work (or taste!) better too. (Share this on...

PPP #3: Repetition, gut test, mouth sealed.

Don’t be afraid to repeat yourself. Trust your gut, test your gut. Keep your mouth shut.